"The latest twist in private equity is the organized purchasing power of what Trendwatching calls crowd clout: consumers using their collective power to get what they desire, either as flash mobs (see the Chinese phenomenon of tuangou: people interested in buying a certain product congregate online and then storm into a physical store at a coordinated time to negotiate a bulk discount) or through an online fundraising effort such as MyFootballClub, which aims to buy a professional league soccer/football club in the UK."
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